I’m so overwhelmed with the many opportunities we are blessed with this year! On top of having an awesome team, opening the first Craft Central store, the many media features, we have several big collaborations! How many people can say that they’ve designed a Toblerone bar! 😀
I had a sweet tooth as a kid. I would finish packs of chocolates while studying for exams. I’d eat a piece as my incentive for studying a page of notes! Heehee! Toblerone is doubly yummy with the bits of chewy nougat in each bite. Mmm!
This year, I had the amazing opportunity to work with the Toblerone team for its #BeMoreImaginative campaign. What better time to be more imaginative than Christmas, right? We’ve got flying sleighs, snowmen, Christmas elves, and Santa Claus! So together with celebrity artist, Solenn Huessaf, artists Abbey Sy, Toka Penaflorida and Valerie Chua, we designed Christmas Toblerone bars. This is the first time ever that the brand has collaborated with artists for their sleeves, and if successful, they’ll implement the same campaign worldwide! Oh, what an honour!!!
Sharing with you my designs and photos from the media launch.
This Christmas, give beautiful and personalised gifts with Toblerone! There will be pop-ups in different malls, where you can design and print your own sleeve. Customise each chocolate bar with your designs and you can even write the name of your loved ones! Catch me in SM Megamall on December 11! 😉